Prior to the What’s going on in (R)etailing event we have interviewed Viktor Mayer Schönberger, professor, Internet Governance and Regulation at the Oxford Internet Institute, University of Oxford. Viktor gives his vision on the start and impact of Big Data. ”There is no question that Big Data is not just improving efficiencies or increasing loyalty. […]
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Blog, What's going on in (R)etailing, whitepaper
Whitepaper Forrester: Rank Yourself With The Digital Maturity Model
26
Oct
Oct
Retailers Should Evaluate Current eCommerce Organizations Against Four Criteria Forrester’s digital maturity model provides a set of criteria to evaluate: 1) your overall digital maturity; 2) your eBusiness maturity; and 3) your digital marketing maturity. This framework helps identify gaps and recommends how to close them. Few eBusinesses Have Mastered Everything They Should In our […]
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