Smarter Computing For Retailers:

Meeting The Needs Of The Smarter Consumer Through Insight And Action

Retailers today are facing more technology-savvy, demanding customers and more sophisticated competitors, which are forcing them to transform their business models. This transformation is being guided by three imperatives defining the retail landscape: 1) deliver a smarter shopping experience; 2) develop smarter merchandising and supply networks; and 3) build smarter retail operations. In response, retailers are becoming more customer-centric, which requires them to transform their information technology (IT) infrastructures. Forward-thinking companies are moving quickly and strategically to embrace Smarter Computing, a progressive approach to building IT infrastructures that return real business value. Smarter Computing enables retailers to connect with manufacturers, suppliers and consumers globally for better real-time decision-making. Retailers embracing Smarter Computing are also finding that they can keep pace with their customers’ changing buying preferences and demands, while realizing increased availability and resiliency of transaction systems, and lower operating costs.