Category Archives: Whitepapers

Case Study: Zeeman’s Challenges

Sponsored article by Global Cloud Xchange Zeeman’s Challenges Zeeman’s ambition is to be Europe’s market leader in affordable fashion and household textiles; with agility, cost effectiveness and accountability anchoring its success. To achieve this, Zeeman relies on low-cost, secure, high-speed infrastructure that gives the necessary agility to succeed on the high streets of Western Europe [...]

The “Uniquely Generation Z”: What brands should know about today’s youngest consumers

Disruptive and distinctive, Gen Z shoppers are growing up.  A new kind of shopper is on the rise. Relentless technological innovations, challenging economic conditions and complicated global politics strongly influence the habits, behaviors and expectations of members of Generation Z (Gen Zers). Despite their young ages, they already hold unprecedented influence over family purchasing decisions […]

Experience Revolution: New Teams, New Rules

This third report in the IBM IBV Customer Experience (CX) series explores the deep impact CX reinvention is having on organizations and their employees. Leaders are revising their talent strategy, their skills mix, the alignment of organizational functions, processes and even the type of expertise they need in the C-suite. Many financial Outperformers in our […]

The 2017 Customer Experience Index Study

The 2017 Customer Experience Index (CEI) Study found that Retail and Consumer Products (CP) brands have work to do to better meet consumer expectations. Analysis of seven stages of the omni-channel shopping experience, including personalization, social media and the mobile experience, identified three fundamental challenges that brands face today: Remaining alert to evolving shopping trends [...]

Exactly Who Are Your Customers?

Predictive analytics provides the answers, enabling marketers to create value with consumers — and drive growth for brand owners. Predictive analytics opens a direct, immediate path to consumers,enabling businesses to nurture relationships with customers and evenwith those who may influence others to purchase their products. Themore that brand owners know about their customers, the more […]

The Future of Retail is ‘Here’ and ‘Now’

To remain competitive in today’s real-time world, retailersneed to more effectively read and respond to consumers’digital fingerprints, or Code Halos, to anticipate theirpreferences and needs and deliver contextually-relevant,timely and inspiring shopping experiences.   In the workplace and our personal lives, many of us operate in real-time. Thanks to the proliferation of mobile devices, we don’t […]

The Rise of the Smart Product Economy

Making products smart can deliver game-changing innovation, enriched customer experiences and new, across-the board levels of efficiency. From R&D and manufacturing, through distribution and after-sales support, product data is changing how products are built, sold and cared for. Our latest research reveals practical steps business leaders can take to benefit from this quickly intensifying and […]

Converting big data and analytics insights into results

In today’s competitive marketplace, executive leaders are racing to convert data-driven insights into meaningful results. Successful leaders are infusing analytics throughout their organizations to drive smarter decisions, enable faster actions and optimize outcomes. These are among the key findings from the 2013 IBM Institute for Business Value research study on how organizations around the globe […]

Capitalizing on the power of big data for retail

If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations. Curious how solutions for big data can help retailers? [gravityform id=”14″]

Smarter Computing For Retailers:

Smarter Computing For Retailers: Meeting The Needs Of The Smarter Consumer Through Insight And Action Retailers today are facing more technology-savvy, demanding customers and more sophisticated competitors, which are forcing them to transform their business models. This transformation is being guided by three imperatives defining the retail landscape: 1) deliver a smarter shopping experience; 2) develop smarter merchandising and supply […]

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