- Market awareness
- Brand preference
- Brand influence
- Product development
Decoding Code Halos and developing insights for mutually valuablerelationships, however, requires brand owners to look beyond the oftensporadic view of the consumer that current methodologies and toolsprovide. Brand-building through one-to-one relationships requires newanalytics tools and fundamental changes to marketing.
This white paper reveals how innovative brand owners are embracing Code Halo thinking by pairing big data and predictive analytics. Withpredictive analytics solutions like our Consumer Insights CommandCenter to analyze consumer activity and behavior, marketers can beginto create one-to-one relationships — and put their companies on the roadto continued prosperity.Download full whitepaper for free!