The 2017 Customer Experience Index Study

The 2017 Customer Experience Index (CEI) Study found that Retail and Consumer Products (CP) brands have work to do to better meet consumer expectations. Analysis of seven stages of the omni-channel shopping experience, including personalization, social media and the mobile experience, identified three fundamental challenges that brands face today: Remaining alert to evolving shopping trends to stay ahead of customer expectations, providing a consistent experience across all touchpoints and creating a self-service customizable shopping experience for consumers.


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