Big data, externe data, open data, realtime data… allemaal mooie kreten die u het walhalla van omnichannel beloven. Feit is dat de hoeveelheid data in de retail exponentieel groeit. Dit biedt enorme kansen, maar brengt ook uitdagingen met zich mee. Integratie van fysieke en virtuele winkel Bij omnichannel ligt de focus op de merkbeleving van […]
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Whitepaper Forrester: Rank Yourself With The Digital Maturity Model
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Oct
Retailers Should Evaluate Current eCommerce Organizations Against Four Criteria Forrester’s digital maturity model provides a set of criteria to evaluate: 1) your overall digital maturity; 2) your eBusiness maturity; and 3) your digital marketing maturity. This framework helps identify gaps and recommends how to close them. Few eBusinesses Have Mastered Everything They Should In our […]
The retail landscape hasn’t just changed in recent years, it’s been blown up. Online marketplaces, an emerging set of pure players and a handful of traditional retailers have created a whole new planet for shoppers, and many retail planet organisations are finding it hard to compete. This report reveals, there is a way for retailers […]
In Forrester’s 77-criteria evaluation of omnichannel order management vendors, we identified the nine most significant software providers in the category — eBay Enterprise, hybris (an SAP company), IBM, Jagged Peak, Manhattan Associates, Micros, NetSuite, OrderDynamics, and Shopatron — and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills […]